We all know how important email marketing is for our businesses. We’ve heard in various studies online that every dollar you invest in your email marketing can translate into $44 in real income.
That’s a pretty decent ROI if you ask us…
So it stands to reason that we should be working harder on now only generating quality leads for our email marketing, but also taking them through the customer cycle that turns a cold ‘lead’ into a loyal customer.
Here’s how to do it…
In this very basic diagram, you can see what we call the email marketing cycle where our efforts continuously generate leads into our funnels. The important part of this example though, is what happens when the lead become a loyal customer…
They start being our raving fans and turns a once ‘cold lead’ into a huge loyal supporter and promoter of your business.
Leads – We should be doing everything in our power to generate quality leads through capture pages, lead magnet, Facebook ads, and the dozens upon dozens of quality traffic generating methods online. This is the life blood of your business but it doesn’t end there…
Value – The first thing we do when we welcome a new lead into our email marketing funnels is to deliver awesome content and GREAT value to the potential customer. This makes or breaks the entire cycle. If your new customer thinks they aren’t getting value from being on your list, wish them well because they are gone. You must deliver value to bring them to…
Conversation – If you recall in previous blog posts, we talk a lot about ‘pulling’ people back towards you. Remember, email marketing is a lot of pushing. You broadcast emails, you push offer, you try to get an action from your subscribers…Now is the time to PULL them back towards you. Engage with them. Get to know them. See how you can be of awesome service for them…
Sale – Amazing how far down the ‘cycle’ this is but for very good reason! We want to build relationships not just ‘make sales’ so get ready to make all the sales in the world when you….Put the relationships first. But what’s amazing is that you find the RIGHT customers through this process, the ones that lat a life time…
Loyalty – The end goal of every email marketing campaign. To turn a lead into a loyal customer. This takes time. Dedication. A desire to genuinely HELP others. But the pay off is lifetime loyalty. And that, is the greatest achievement I think any email marketer can strive for…Because….
This is a CYCLE. Which means, it repeats itself and do you see who starts to fill the top of your funnel with quality leads? That’s right, your loyal customers…This email marketing cycle that turns a lead into a loyal lifetime customer is a win on many levels but mostly because you have
– built the relationship with your subscribers.
– delivered massive value to them every step of the way
– you’ve sold the RIGHT products to the RIGHT customers
– created loyalty, the right way by earning it
Personally, we can’t think of anything better 🙂
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